Make things, start things, change things.

Services

I work one-to-one with my clients. I become part of your team, get to know your business properly, and stick around to see the results.

You might need a strategy from scratch. Or help refining what you've already got. Perhaps you've got a brilliant service or product but struggle to explain it - or your website isn't bringing in the leads it should. Whatever the situation, I'll develop a plan, put it into action, and track the growth.

Strategy & Planning

It's hard to see the big picture when you're in the thick of running a business. I'll look at your goals, your current marketing, your ideal customers, your competitors - and map out exactly how to get where you want to be.

Then I'll help make it happen.

Webites and SEO

I'll audit your website and make sure it's working as hard as you are. That means looking at messaging, content, user journeys, automation, and SEO—all geared towards better results and more conversions.

Everything I write is optimised for search.

Content Marketing

Good content tells your story and sticks with people. I'll help your customers understand who you are, what you stand for, and why you're the right choice.

Inbound Marketing

I've been using HubSpot for 15 years. Landing pages, email campaigns, segmented lists, lead generation - I know my way around. I also manage social media, content, and campaign analytics. Everything feeds into a strategy that drives growth.

I also use Mailerlite and Kit for email, and Notion.

How we work together

Fractional Marketing Manager, Freelance Marketing Support, Full-Stack Marketeer

Call it what you like. I work with your business part-time—either a set number of days each week, or on a specific project.

Most of my clients have big stories to tell but no time to tell them consistently. Marketing happens in fits and starts, or not at all. They're not ready for a full-time hire, but they know they need proper support. That's exactly where I fit in.

With 23 years of experience, I can handle the lot—strategy, LinkedIn, content, email, and campaigns. I develop the plan and make it happen. You get senior-level marketing without the full-time salary.

I'll keep you in the loop throughout. Regular updates, clear communication, no surprises.

Ready to talk, let's chat.

April's knowledge of marketing and her action oriented approach to getting things done has been a game changer for sheepCRM. Our marketing was a weak point but with April's support we now have a significant online presence across the membership sector and are growing faster than ever.

Will Jeffries, Founder, sheepCRM
April is great! She's a pleasure to work with, knows HubSpot inside-out and receives consistently positive feedback from clients. I'd work with April again in a flash.

James Mastin, Operations Director, BabelQuest
April has been a good friend for many years, and more recently, she did a six-month marketing contract for me and Grassroot Communities. It can sometimes be an issue working with friends, but not in this case! April supported us in developing engaging documents and content, building a website, working smarter with social media posts and online lunch-and-learn sessions, and much more. If you need marketing support, get in touch, as she is great.

Ben Carpenter, Founder & CEO, Grassroot Communities
It was fantastic working with April. April is a knowledgeable and highly experienced marketing professional - who is exceptional when it comes to building and executing campaigns in HubSpot. I'd highly recommend April to anyone looking to develop their digital marketing capability, especially if they're looking to implement HubSpot for the first time or who are looking to optimise their existing marketing.

Charlie Oakham, Digital Strategist, Kainos
I had the pleasure of working with April on our company website. April not only designed and built a fantastic website for us, but she also patiently trained me on how to maintain and edit it myself, this was incredibly valuable! April's expertise in digital marketing, particularly her knowledge of HubSpot, was instrumental in creating a website that is not just visually appealing but also strategically designed to achieve our business goals. She is a highly skilled freelancer who is not only knowledgeable but also a pleasure and easy to work with. I would highly recommend April to anyone looking to develop their digital marketing capabilities, especially those considering implementing HubSpot for the first time or looking to optimise their existing content.

Sarah Vowles Byrne, Marketing & Communications Manager, SPS Global
April joined us for a year on a freelance basis to establish and align our marketing function. She’s been an absolute pleasure to work with. April helped us define our brand proposition and USPs, and then aligned a rage of campaigns across multiple channels. She also took control of our largest event driven campaign, with our main sector partner, producing very impressive ROI from the relationship. April is an excellent all round marketer and was particularly helpful to us from a content production perspective, the lifeblood of our campaigns, and was able to extract high-value case studies from our clients. I’d have absolutely no hesitation recommending April!

Andrew Vance, Chief Commercial Officer, Wattle
April came in to support with marketing at VOR with the aim to grow our audience and assist with securing new work. April is hardworking and quickly picked up on the retrofit subject and aspirations of the business and outlined ideas for marketing campaigns including the delivery of the retrofit surgeries. April is great to work with and I hope to work with her again in the future.

Kelly Brown, Project Manager, Value Optimised Retrofit
Having worked with April at VOR Group, I would happily recommend her as an excellent marketing support and content producer resource. She is super committed and acted as an extensive to our in-house team perfectly. She was great to work with, and always brought great ideas to the table. I would not hesitate in working with her again in the future.

Jo Maniatt, Marketing Manager, Value Optimised Retrofit